HEYTEA Partners with POP MART’s Twinkle Twinkle for First Global Simultaneous Launch
Starting December 22, HEYTEA and POP MART’s popular IP Twinkle Twinkle officially launched their global co-branded campaign across HEYTEA stores worldwide. Timed to the Christmas and New Year season, the collaboration is built around the theme “Twinkle Twinkle for Winter.” Centered on the warm and comforting Twinkle Twinkle characters, the campaign introduces a multi-dimensional experience that includes custom character designs, co-branded drinks, themed merchandise, themed stores, and the Inspiration Bus pop-up activation. This marks HEYTEA’s first globally synchronized co-branded launch. Even before the official rollout, the partnership generated strong attention across social platforms. With the campaign spanning Mainland China, Hong Kong SAR and Macao SAR, as well as more than 100 HEYTEA stores across the United States, the United Kingdom, Canada, and other overseas markets, the collaboration brings a shared winter moment to cities around the world. Beyond its festive...