In the United States, Magento is one of the top e-commerce platforms. Nearly 200,000 websites are using Magento, and yours could be one of them. But, what is Magento? Magento is an eCommerce website platform that specializes in eCommerce websites. Its users have access to hundreds of unique features that help them connect with their customers and sell their products.
To learn more about Magento and how you can use the platform for your e-commerce business, keep reading. We have everything you need to know.
What Is Magento?
Magneto is one of the best e-commerce platforms. Its creators built it using open-source technology. This gives its users the ability to control the look, functionality, and content on their online store without compromising the shopping experience. In addition, Magento gives its users a variety of useful tools and features. This includes marketing, search engine optimization, and catalog-management tools.
Also Read: Magento eCommerce Platform
Overall, the platform can cater to any size store. Whether you’re catering to a few customers or a million, the platform can grow and evolve with your business. Many times, businesses have to change platforms as they grow.
Magento makes it easy to stay in one place and continue to grow.
The platform also offers its customers a variety of plug-ins and themes to suit whatever they want to do and whatever they want their website to look like. These can also enhance customer experience and improve customer relationships.
Who Should Use Magento?
If you own or help run an ecommerce business, you should consider Magento.
The creators of the platform made it easy to use for common people. This means that you don’t need technical, developmental experience.
However, the system is robust. Because it can handle millions of customers, the system gets somewhat more complex as you grow.
Usually, businesses need to hire outside help. Although, this is only when the business starts integrating multiple systems into their website.
What Is Magento 2?
Magento 2 is the latest update that the developers have launched. The system updates every once in a while with Magento 2 being one of the biggest updates so far.
Here are some features of Magento 2 that users can enjoy:
- Flexible architecture for websites
- Engaging customer experiences
- More efficient business experience
- 50% faster loading speeds
- More secure payments
- Easier maintenance and upgrades
Magento 2 is a better, faster version of Magento. After hearing complaints and comments, the developers stripped the platform down and rebuilt it.
If you’re looking for a faster, safer, scalable website, Magento 2 is the way to go.
What Is an Extension in Magento?
Magento extensions are pieces of software that users can implement into their online stores. They serve a variety of purposes, like increasing loading speed and improving customer experience.
These applications and services integrate with your online store on the backend and allow customers to do more than ever.
You can choose from thousands of Magento extensions in the Magento Marketplace. You’ll find extensions for all sorts of needs:
- Customer services
- Accounting and finance
- Shipping and fulfillment
- Site optimization
If you’d like to add something special to your store, integrate other business accounts, or improve something that already exists within your store, you should look for the right software at the Magento Marketplace.
Should I Choose Magento 1 or Magento 2?
Magento 2 is the upgraded and updated version of Magento 1. Because Magento 2 is safer and more efficient, Magento has stopped supporting Magento 1 as of June 30, 2020.
If you’re still using Magento 1, you’re at risk for fines secondary to non-compliance and security issues. We recommend upgrading as soon as possible.
Pros and Cons of Magento
Lastly, let’s look at the pros and cons of the platform. This will help you see whether or not you should consider Magento as an e-commerce platform in the first place.
We’re going to consider the pros and cons of Magento 2, considering that this is the active and recommended version of Magento as of now.
Pros of Magento
- The platform is flexible for users
- The platform offers free services
- The community is supportive and will help lost users navigate issues that they may be having
Cons of Magento
- Potential hosting and security expenses
- Paid customer support
Magento Payment Gateways
Magento comes with default payment gateway options: credit cards and PayPal. However, many users use extensions like Rapyd’s global payment plugin for Magento to extend their customers’ payment options and localize checkout worldwide.
Instead of having to add multiple extensions for different payment methods, you can add a single extension that localizes the shopping experience to every customer with Rapyd.
Establish a Payment System
So, what is Magento? It’s a popular, easy-to-use e-commerce platform for individuals who aren’t technically trained. With its recent improvements, users can enjoy a fast and efficient e-commerce experience.